Blogging

Social media Influencers Social media Influencers are the persons having a large following on social websites, and through their post featuring any product they are capable to influence a significant number of people, and they get hefty amount paid by the companies for their posts. A single post can earn you up to 40k to 60k. Technical writers ,Content writers,Bloggers,doctors, teachers any professional can become a social media influencers in their domain. In the society Influencers are the people who can influence others. Influencers are always favorite of marketers because they use them to convince people to buy the product. In this era when the attention of people is more on social media than any other media be it cinema,TV or other gathering undoubately Social media Influencers earn by every single post. Social media Influencer are not confined to a single genre. The wide spectrum of writing area includes travel, food, fitness, lifestyle, fashion or any field where you can share your experience through post or images for your followers. According to India Influencer Report 2018, more than ninety percent marketers will prefer Social media Influencers to the celebrities such as cricketers or Bollywood actors, to launch their product in the market. This anticipation is done after studying the behavior of customers who are not interested in the products promoted by celebrities anymore. Customers are considering social media influencers more reliable and marketers are using this trust for their marketing strategy. Influencers marketing platforms such as Get Evangelized, Elave, and Tera Rich also agree to the increasing trend of social media influencers. According to them the number of Instagram Influencers has increased significantly and this trend will continue this year also. Social media Influencer can also be chosen as a career because it can help you make money from the posts you write. A content with quality, images, and relevance helps to enhance business and marketing of products. An impressive post on social media websites such as Facebook, Instagram or Twitter can influence the followers and do the branding of the product while you earn money from the companies for featuring them.   Who are the social media Influencers? You need not wonder about the special qualities of Influencers, they can be simple models, fitness/shopping experts, chef, athlete, a general student or a professional. They have a good following on social websites, for whom they write quality contents and share on different social media platforms. They write about different topics and share them through posts and images on facebook, twitter, Youtube, Instagram etc where followers read their recommendations about any product or services. Reason for popularity Social media Influencers capability to connect with lakhs of people attracts brand towards them. According to Image guru Dilip Cherian, Influencers charge less than the celebrities, and this increases the interest of advertising agencies in them. Influencers give a good exposure to brands, but the interest of marketers in Social media Influencer also depends on how real they are. Recently case of fake influencers are surfaced. These Influencers purchase or involve in illegal practices to show the followers data on different plateform.   Earnings According to market reports, an influencers can earn INR 40,000 to 60,000 for a single post on Instagram. Instagrammers who have a following of two to nine thousand can earn 4000 to 16,000 for a single post. Influencers having more than five lakh subscribers earn at least 1.5lakhs per post. Youtubers who have more than 70lakh followers can earn around two crores, according to analytics platform CapTV8. Do not miss our videos for more information.   Accreditation Cherian says, that the bonding between an influencer to its audience is very crucial for any brand. Before selecting any influencer the company first analyzes the profile. After that, the pictures, contents, filters, hashtags, follower count etc are checked thoroughly. Brands even consider the number of paid followers to check the credibility. They do this check to know that the influencer is popular or popularity has been faked.   How to become an social media Influencers? Be the expert of your field people will follow you, be it a classroom or cricket ground.-Rahul Karn Write a content that reflects your passion. Images, text, and video will add value to your role as an Influencer. Your post should be engaging and presentable. Don’t limit your ideas and post to digital medium only. Develop your profile as a brand, and reach your target audience and industries through offline routes also. Right hashtags, captions, and humor will enrich the content. If you are new to writing you can take up a course from Information Developers Foundation to enhance your writing skills and earn through posts and images you share on social media.  

Extra bucks from your Blog How to earn from your blog? How to make money from your blog? These are the common questions that come to one’s mind before foraying into a blogging career. Let’s find out the ways by which we can convert our writing skills to glittering dollars. The journey of Information Developers Foundation started a Blog. What to write The first thing before blogging is to choose a profitable niche for writing if your sole objective is to earn from your blog. Do an extensive research to find out what topics do people are interested more. Know about the current trends and the hot topics doing the round. Certain domains are the most researched and queried about. Make a list and choose your expertise among it. The topic that is closest to you and you can write relevantly and with ease. Once you decide your niche you have crossed the main obstacle, because a hot topic attracts traffic that will ultimately reflect in terms of dollars. Setting up advertising objectives Before advertising, we need to identify the objective of advertisement. It clears the goal we want to achieve and help tap relevant audience. Original quality content In today era of self-publication dearth of original content is glaring. If you are able to curate original and unique content definitely you will be able to command the high price. I'm sure you must be aware of a famous quote Content is King. Your content should be appealing enough to compel the audience to share it. Quality is the only criterion that adds value to a blog. A share-worthy content reaches and advertises your blog to the remotest of audience ultimately driving traffic to your own website. More share increases your credibility and you start getting referral views also. Creating website A website should always describe your motive or goal behind the blogging passion. A blog written with some motive motivates others to read it. You should clear your intentions behind writing on your website. Your website should promote your goal to increase the interest of the viewer so that he revisits and subscribes. Multiply your audience Growing your audience is very necessary because they are the one from where you can generate money. Increasing your connections, social media presence, relevant contents, proper advertisements, referrals are few of the means by which we can increase our audience. A bigger audience will lead to increased conversions. Utilising social media Social media is a very big platform to showcase your talent and attract an audience with your magnetic writing skills. Your blog can reach to maximum people through likes, shares, comments and thus increase your presence. Do keep in mind that you have to stick to it, jumping from one page to other or creating different groups won’t work. There should be one platform that marks your brand. Connect with IDF with our Social media. Guest posts To drive traffic towards your own blog write eye-catching and influential guest posts on other websites that have a larger database of viewers. People often try to explore more about your posts if they find it worth reading. Information Developers Foundation provides an excellent platform for guest posting. You can post without any hassle and it is very easy to use. Syndicating your content When your blog posts are featured on relevant popular websites they are more prone to get noticed and ultimately driving the audience to your own blogs. Network with bloggers Competition is everywhere but, to reach the top we need to grow our network with the bloggers having the same niche. This will mutually benefit you as you get a platform to write guest posts, syndicating your own published content etc. After driving traffic we need to choose the right monetizing methods to convert the views into dollars. This can be done in various ways. Let’s discuss them. Google AdSense This is the pay per click advertisement program of google wherein you earn money whenever someone clicks the advertisement displayed on your website. Related advertisements next to your articles are more likely to get clicks and you get paid for every click. Affiliate marketing It is one of the methods to monetize your blog where you get paid for the business for your own marketing efforts as affiliates. It is a performance-based marketing where you get your cut of revenue from the business partner. Selling courses and e-books In today’s era, people are moving towards online classes and prefer e-books. To monetize your blog you need to take advantage of this phenomenon and sell relevant courses and e-books. If I write a blog on technical writing, selling technical writing courses can be rewarding for me. E-mail marketing Many experts believe email marketing is dead but I believe still this is one of the best ways to communicate with your readers. E-mail marketing is also a profitable way to monetize your blog. You can market products to your own mailing list and the conversion ratio are more likely to be on the higher side because they are aware of you and your area of performance. Writing reviews Your review is a recommendation for your readers. This is also one of the best ways to monetize a blog. You can write product reviews and get paid for it and you should be honest and unbiased doing the review. Most of the companies hire bloggers to write product reviews and pay them a good remuneration for it. This works very well for affiliate blogs. Banner Ads You can monetize your blogs by posting banner ads on your blog. You can charge the companies to display their banner in different shapes, size, and place on your blogging property and charge according to your authority. You can relate this displaying banner, hoardings in the prime locations of your city. Image courtesy- Tom Johnson Blog Consulting Consulting can also help you generate revenue. Your blog gives you credibility and presence that convinces the audience about your knowledge

How to write a blog? How to write a blog? How to become a blogger? This is the first question that comes to mind while starting a blog. Here I am sharing my blogging experience and journey. I was never a blogger until I met Devarshi Dubey, UI designer, my colleague while working in Cognilytics, Gurgaon. He was an enthusiast, a creative person ready to dive into the different arena, positively absorbing suggestions to experiment with new things. He was a blogger and used to write about motorcycles on Moto Rivista. We were a small team and so our interaction had crossed the boundaries of being just formal colleagues, we were more like friends. At that time he was creating a website wherein one can play movies online or can download it. I also used to give inputs in his idea and my suggestions were well apprehended by the team. Later I also participated in the brainstorming of what a website should look like, what right elements should be there. Everything was going smoothly when one day he asked me, “why don’t you write blogs?”. I was already a technical writer but writing blogs never came into my mind. I wondered who would read me but, everyone encouraged me and I started to write. My blog on Adobe RoboHelp got an overwhelming response. I was enthralled and the writing instinct triggered me. Traffic of my blog was increasing, and so was my enthusiasm.I was not aware I can earn from the blog or how to monetize the blog? Simultaneously, I was learning to make a website and experimenting with it. I learnt Google analytics, google ad world, SEO, social media marketing etc. My blog was on Alltop list. I was growing day by day with my experiences by now I was aware of Google Adsense and I implemented it. It was a blunder I realized when one day I got a mail from google that my blog was blacklisted because of some unauthorized clicks on Adsense links. It was a big breaker on my success path but, I held myself, and continued to write on the same blog irrespective of this blow. I was not interested in making money through the blog, by that time I started to enjoy writing so I decided not to stop neither to change the domain although when “dollars earned” reflecting on the blog gave an added motivation. My intention was to educate out of college students who wanted to learn technical writing but was unaware of the correct direction and most of their questions remain unanswered. And after all, doing this was giving me lot of self-satisfaction. So, I accepted this incidence as a part of learning and continued to add more skills to my skill set. I converted my setback into breakthrough when in order to remove the blacklist tag I researched a lot and gradually I learnt digital marketing, made my own website and wrote contents, I became a content writer, content strategist, content marketer, web developer, digital marketer and web designer. It was in September 2012 when I got a call from  Neha Srivastava. She called me up and asked If I can give her training in technical writing. My blog had rewarded me from my first student, and from the first day of Dussehra, I started as a trainer. I never stopped after that and was well known as a blogger and trainer in the technical writing community. My blog was the first step towards the creation of Information Developers Foundation. Today also I cannot run google ad on this blog but still whenever I get time I do not forget to scribble for you. Never know I can help someone somewhere. This was my journey as a blogger, soon I will come up with my experiences as a mentor. “Blog, but with responsibility, you will be content may be with no extra dollar”- Rahul Karn How did you experience the evolution of blogs in your personal life? Share your comments below…You can also join our blogging training to learn from Rahul Karn.

Most of us directly get to the Google search engine and look for solutions whenever we encounter problems related to Google’s services including Gmail, Maps, Chrome, and YouTube. We visit various websites and keep hunting them until we get the best solution to our problems. But to facilitate your experience with its products and services, Google has come up with a website – Google Tips – that includes tips related to its wide range of services. Users can search for tips on a service/product. Tips are presented in the form of cards. Find a card based on your needs and flip it over to learn more. For instance, one of the tips under the Android sections is “Never lose contact with your contacts.” The moment you click on any card, it turns over and comes up with a detailed tutorial describing how to use a particular tip. Tips are presented in the form of cards. Find a card based on your needs and flip it over to learn more. Users can share tips with their friends and can also suggest tips to Google if they have any. You can simply click on “Suggest a card” button suggest a tip.